Campaigns & Projects

Consumer and Audience Research Report

Consumer and Audience Analytics Course

I used Google Analytics 4 (GA4) and Talkwalker to analyze WUFT’s website traffic, audience engagement, social media conversations, and sentiment. Then I translated data insights into strategic recommendations to improve content performance, audience engagement, and brand visibility.

Tubi Campaign

Multicultural Advertising Course

I developed an advertising campaign aimed at increasing Tubi usage among African American adults ages 30–34 by 15% within 90 days. I led the primary research portion and synthesized primary and secondary research to uncover key audience insights that informed the campaign’s overall strategy and creative direction.

Tubi Campaign

Multicultural Advertising Course

I translated primary and secondary research into three key consumer insights centered on brand perception, content discovery, and cultural relevance. Identified communication challenges and developed strategic recommendations to guide the campaign’s messaging and creative direction.

Tubi Campaign

Multicultural Advertising Course

I conducted qualitative audience research through four in-depth interviews. I moderated Interview #3 and served as a co-moderator and note-taker for the remaining interviews. I led the final research synthesis, identifying common themes, consumer behaviors, and strategic opportunities for Tubi.

Opus Coffee Social Media Campaign

Social Media Management Course

This campaign proposal outlines the concept, objectives, and target audience for Opus Coffee’s social media campaign. I conducted audience research to identify key demographics, consumer behaviors, and social media preferences, using these findings to support the campaign’s strategic direction.

Opus Coffee Social Media Campaign

Social Media Management Course

This report outlines the content and channel strategy for Opus Coffee’s social media campaign. I developed the overall channel strategy, including the Instagram and TikTok sections, using audience research and platform-specific insights to guide content distribution, engagement, and audience growth.

Opus Coffee Social Media Campaign

Social Media Management Course

This report examines Opus Coffee’s social media presence, competitors, and target audience. I conducted the social listening and sentiment analysis using Talkwalker, X Advanced Search, Instagram, Facebook, Yelp, and TripAdvisor to identify audience segments, recurring conversation themes, and consumer perceptions that informed the campaign strategy.

Opus Coffee Social Media Campaign

Social Media Management Course

This collaborative report outlines how the proposed campaign’s success would be measured and evaluated. I worked with my team to develop an evaluation framework using measurable KPIs, engagement benchmarks, audience sentiment, and performance tracking methods to assess progress toward campaign objectives.

Tide Campaign

Copywriting and Visualization Course

For my Copywriting & Visualization course, I developed a six-piece print advertising concept for Tide, highlighting the brand’s variety of fragrances while reinforcing its trusted cleaning performance.

The campaign uses vibrant colors, florals, fruits, and flowing water to visually bring each scent to life. The consistent tagline, “The Clean You Trust. The Scents You’ll Love,” connects Tide’s established brand promise with the sensory appeal of its fragrances.

Crisis Response Plan

Crisis Communication Course

For a hypothetical crisis involving an oil spill in the Gulf of Mexico, I developed a comprehensive crisis communication plan for the fictional PB Oil Company.

I created a phased response strategy covering the critical first hour, the first 24 hours, and long-term recovery efforts. My plan included stakeholder communication, key messaging, media monitoring, social media holding statements, a press release, and a mock crisis response website.

Throughout the project, I focused on how proactive communication, transparency, empathy, and accountability can help an organization navigate a crisis while maintaining public trust.

Banner Ad

I created this banner ad for a class that centers around learning how to use Adobe Suites. The vibrant blue grabs attention, while the energetic shopper image adds excitement to the offer. The design focuses on driving engagement and encouraging immediate action, showcasing my ability to create visually appealing ads with strategic messaging.