Creative Strategy Agency

The Rover Miami

After a strategic branding conversation with the client, I conceptualized, filmed, and produced this video to capture the essence of their hotel as a gateway to experiencing Little Havana’s iconic Calle Ocho. The hotel serves as a vessel for guests to immerse themselves in the lively culture and magic of one of Miami’s most famous cultural streets. The b-roll footage, which I personally shot, highlights the lively energy and unique charm of the neighborhood, bringing the client’s vision to life. I feel like this video truly represents the hotel’s purpose: to allow their guests to “Step into Miami’s Heartbeat” through the hotel’s incredible location.

The Rover Miami

This promotional video showcases the vibrant ambiance of The Rover Miami, which mixes modern luxury with the quaintness and lively culture of Little Havana. I conceptualized, shot, and edited this promotional video. I captured high-quality b-roll using professional techniques and equipment, including a Canon camera and an iPhone with a tripod and lighting. I chose Cuban jazz music to showcase the culture of the area, ensuring the final edit was engaging and brand-aligned.

Metromorphosis, Volume 36

As Co-Art Director of Metromorphosis magazine, I took the creative lead in concept and execution of the 36th edition. This involved designing the entire publication, from layouts and spreads to the front and back cover, making sure it all flowed as a visually engaging magazine. I also designed and developed promotional material, created interdepartmental collaboration, and executed external communications, all intended to expand the magazine’s reach. Volume 36 is a reflection of my ability to merge strategic outreach with impactful design, delivering a publication that connects audiences to stories and art. This edition received Honorable Mention at the 2024 College Media Association Pinnacle Awards for Best Collegiate Design.

Estefan Restaurant Orlando

This promotional video showcases the energy of the famous restaurant of Emilio and Gloria Estefan, Estefan Kitchen Orlando. I attended the creative meetings with Emilio Estefan and his team to ensure the video aligned with the brand and his vision. I managed video editing, selected music to best reflect the energetic vibe of the restaurant, and provided a polished and engaging final cut that tells a story and provides a call to action.

Only in Dade

As a journalist intern at Only in Dade during the summer, I played a key role in developing and executing filler content that aligned with the brand’s voice and engaged its audience. My responsibilities included brainstorming creative concepts, writing and designing engaging posts, designing memes, and collaborating closely with fellow interns and staff to execute these ideas. Furthermore, I took the lead in creating and organizing content calendars, managing deadlines, and ensuring the successful execution of ideas in collaboration with my team. This experience honed my skills in creating content, strategizing it, and working in a team within a fast-paced dynamic media environment. Worked alongside my team to collaborate with market partners, including Baptist Hospital and the Cardozo Hotel, to create community-driven content and help execute public relations events.

This Pickleball Meme received 11,820 likes and 257 comments.

Estefan Restaurant Orlando

I produced a Fourth of July-themed promotional video for Estefan Kitchen, highlighting their festive red, white, and blue cocktails, and the Flaming Old Fashioned, alongside their signature Estefan wine. I was asked to design the video to showcase the vibrant drinks menu and attract holiday diners with a blend of Cuban elegance and patriotic spirit.

Only in Dade

This video showcases my work as a journalist for Only in Dade at the Deochii Concert event at Wynwood Pride. I conceptualized this entertaining and trendy interview, planned the interview with the camera team, and wrote questions based on current fashion and popular cultural trends. I wrote questions and memroized them to make the interview flow, engaging in a lively attitude that my production team requested. My goal was to produce an on-brand, trendy, and entertaining video that was specifically designed to attract female followers and boost engagement. After attending meetings to review Only in Dade’s analytics, which revealed a predominantly male audience, I crafted this video to help balance their demographic by appealing to female viewers and encouraging their interaction on Instagram.

Banner Ad

I created this banner ad for a class that centers around learning how to use Adobe Suites. The vibrant blue grabs attention, while the energetic shopper image adds excitement to the offer. The design focuses on driving engagement and encouraging immediate action, showcasing my ability to create visually appealing ads with strategic messaging.