I founded Fika by Christy Blanco: Creative Strategy Agency as an extension of my passion for advertising campaigns, strategy, storytelling and design. What started as a personal blog where I wrote about fashion, lifestyle, beauty, and health has evolved into a dynamic agency where I conceptualize campaigns, build social media and brand strategies, and create entertaining, trendy, and on-brand content.
As an Advertising major and PR minor at the University of Florida, I combine creative vision with strategic expertise to help brands connect with their audiences in meaningful ways. Explore my portfolio to see how I bring ideas to life, shape campaigns, and craft content that captivates, resonates, and achieves brand goals.
Cassia – The Residences at Coral Gables
Cultivate PR + Social Media
This lifestyle and location-focused carousel was designed to immerse potential residents in a “day in the life” at Cassia Residences. Built in Canva, the post uses time-stamped moments to place viewers in the shoes of a resident, visually demonstrating Cassia’s proximity to Coral Gables’ dining, wellness, and leisure offerings. The strategy emphasized experiential storytelling to reinforce lifestyle appeal and location value.
Cassia – The Residences at Coral Gables
Cultivate PR + Social Media
This reel was designed to elevate Cassia’s brand voice through a refined, European lens. Edited in CapCut, I transformed architectural renderings into cinematic video sequences and paired them with a British-accent voiceover to evoke a sense of elegance, prestige, and timeless luxury. Centered around the concept of a pied-à-terre, the content positioned Cassia as a private retreat within Coral Gables, reinforcing the residence’s emphasis on craftsmanship, exclusivity, and refined living.
Cassia – The Residences at Coral Gables
Cultivate PR + Social Media
This reel was designed to introduce Cassia through a refined, vintage-inspired lens. Built in Canva, the concept uses lush greenery to reflect Coral Gables’ landscape, paired with a postcard reveal featuring architectural renderings and a custom wax seal bearing Cassia’s logo, developed using Gemini generative AI as part of the design process. A trending vintage audio was selected to support engagement while reinforcing a timeless, elegant tone aligned with the brand’s identity.
Cassia – The Residences at Coral Gables
Cultivate PR + Social Media
This location-focused post was designed as part of a balanced content strategy that mixed lifestyle, renderings, press, and location-based storytelling to keep Cassia’s social presence visually dynamic and cohesive.
The concept centers on Coral Gables’ identity as “The City Beautiful,” grounding the residence in its surrounding environment and reinforcing a strong sense of place. I created a custom white, transparent PNG version of the Cassia logo in Adobe InDesign, then completed the final layout in Canva, using a soft gradient and subtle shadow to improve legibility while maintaining a clean, elegant look.
Moke Key Largo
Cultivate PR + Social Media
This reel was designed to capture a refined, lifestyle-driven moment aligned with the brand’s luxury positioning. I edited the video using CapCut and Adobe After Effects, incorporating motion typography and pacing to elevate the visual experience and reinforce a polished, golf-course-inspired aesthetic that resonated with the brand’s audience.
Moke Key Largo
Cultivate PR + Social Media
This post was developed from a creative concept provided by leadership to design a billboard-style visual for Moke Key Largo centered on the phrase “Living the Dream.” To bring the idea to life, I used generative AI to establish the initial visual direction, expanding on the concept with palm trees, layered greenery, and a tropical setting aligned with the Moke lifestyle and brand aesthetic.
After generation, I refined the asset in Canva by correcting color temperature to remove an overly warm cast and achieve a cleaner, more natural tone. Portions of the AI-generated greenery contained visible glitches and inconsistencies, so I replaced those elements with curated greenery to ensure a polished, realistic final composition. The result reflects a hands-on creative process that blends AI-assisted ideation with intentional human refinement to deliver brand-ready content.
Moke Key Largo
Cultivate PR + Social Media
This reel leveraged the Pantone trend on Instagram to showcase Moke’s color range in a way that felt timely and platform-native. I curated Pantone shades that aligned with Moke’s existing palette and paired the visuals with the trending audio “All I Can Say” by Kali Uchis to increase reach while maintaining a playful, lifestyle-forward tone consistent with the brand.
Moke Key Largo
Cultivate PR + Social Media
This graphic was part of a color-focused content campaign developed for the Moke Key Largo Instagram account. The campaign leveraged trending colors across fashion and lifestyle, such as Butter Yellow and Sky Blue, and paired them with corresponding Moke colorways to create timely, visually cohesive content.
Designed in Canva, the post combined product imagery with trend-driven color storytelling to position Moke within broader cultural conversations around color and design. This approach mirrored strategies used by brands like Rhode and KitchenAid, allowing Moke to participate in a trend-forward space while maintaining a lifestyle-driven, aspirational brand presence.
Moke Key Largo
Cultivate PR + Social Media
This reel was inspired by a trending scrapbook-style video trend across TikTok and Instagram short-form content. I created a virtual “Moke Diary” using original footage filmed by our team to capture moments of life by the water. Edited in CapCut and Canva, the reel was paired with the trending audio “Baby c’est vous” to evoke boat days, breezy beach moments, and the relaxed luxury associated with the Moke lifestyle. The final piece positioned Moke as more than a vehicle, framing it as part of a memory-driven, coastal way of living.
Moke Key Largo
Cultivate PR + Social Media
This postcard-style reel translated Moke’s brand into a refined, luxury-nautical narrative built for short-form social. The concept paired a monochrome background with branded navy blue steel tones to signal timelessness and premium positioning, anchored by the line “Wish you were cruising with me.”
I used Google Gemini generative AI to design a custom wax seal and selected a jazzy, saxophone-led trending audio to increase reach while reinforcing the upscale, travel-inspired mood. The final execution balanced trend participation with brand consistency, aligning creative direction with platform performance goals.
Moke Key Largo
Cultivate PR + Social Media
This reel was designed to visually capture the spirit of Moke Key Largo through a playful, location-driven concept. Using Adobe Firefly generative AI as a starting point, I developed an illustrated map-style composition highlighting Key Largo and surrounding destinations, incorporating lifestyle icons and brand cues that reflect the laid-back, adventure-forward Moke identity.
I refined and structured the visual in Adobe InDesign, then finalized the composition in Canva, adjusting layout, scale, and color for clarity and cohesion. The process combined AI-assisted ideation with hands-on design refinement to ensure the final asset felt intentional, polished, and aligned with Moke’s brand aesthetic.
The Avenue
Cultivate PR + Social Media
This reel was developed using event footage from The Second Ballroom Curated Exclusive Collection showcase. The content highlights interior designer Adriana Hoyos’ design inspiration for The Avenue, drawing from Parisian cafés and Chanel to reflect a refined European sense of luxury. By translating the designer’s narrative into short-form video, the reel positioned The Avenue as a carefully curated Coral Gables residence with a strong emphasis on design and European influence. The reel received 531 views.
The Avenue
Cultivate PR + Social Media
This reel used a layered generative AI workflow to visualize The Avenue’s Paris-inspired design concept. Individual illustration elements were generated using Runway ML, Google Gemini, and ChatGPT, then composited in Canva to form a cohesive architectural scene. The final asset was animated in CapCut and paired with the Parisian track “Si tu vois ma mère,” complemented by subtle birdsong to reflect the everyday experience of Coral Gables: waking up to birds outside your window. Together, the visual and sound design blended European influence with local lifestyle cues, reinforcing the brand’s refined, residential narrative.
The Avenue
Cultivate PR + Social Media
This postcard style reel was designed to introduce The Avenue as Coral Gables’ newest address while reinforcing its Paris inspired identity. Built in Canva and animated in CapCut, the vintage postcard format supported the project’s European aesthetic and sense of place. At the client’s request, the caption highlighted Roger Development Group as the developer, Bermello Ajamil & Partners as the architectural firm, and Adriana Hoyos Design Studio as the interior designer, establishing credibility and craftsmanship behind the development. Subtle birdsong was added to reflect everyday life in Coral Gables, emphasizing a calm, sunlit neighborhood defined by trees, shade, and waking up to birds outside your window.
The Avenue
Cultivate PR + Social Media
This lifestyle and location post was designed to spotlight The Avenue’s close proximity to the Village of Merrick Park, positioning the residence within Coral Gables’ premier shopping and dining destination. The visual features surrounding luxury storefronts including Tory Burch, Tiffany & Co., Louis Vuitton, and Jimmy Choo, while the caption reinforced this immediate access, emphasizing walkability, convenience, and everyday luxury. Together, the creative and copy grounded The Avenue in a desirable sense of place and elevated its value through proximity-driven storytelling.
Okan Tower
Cultivate PR + Social Media
This postcard style reel was strategically designed to position Okan Tower as a future landmark while tapping into nostalgia driven storytelling. Using Canva and CapCut, I built a motion postcard concept that framed the tower as a destination worth “sending home,” reinforcing memorability and long term brand recall. A branded wax seal generated with Google Gemini added a tactile, premium detail that elevated the composition and anchored the visual in luxury. Subtle motion and pacing helped the piece feel cinematic rather than static, allowing the content to stand out in-feed while aligning with Okan Tower’s aspirational lifestyle narrative.
Okan Tower
Cultivate PR + Social Media
This post was designed using Adobe InDesign and Canva to explore typographic depth within luxury real estate content. By subtly positioning the headline behind the building, the composition creates a dimensional, architectural effect that reinforces the scale and presence of Okan Tower. The layered treatment allows the structure to visually break through the frame, resulting in a polished, editorial look aligned with high-end lifestyle and real estate branding.
Jills Zeder Gables
Cultivate PR + Social Media
The “Red Hot Summer” vintage campaign for Jills Zeder Gables was designed to spotlight a high velocity season of record breaking sales while signaling that select listings were still available. The concept adopted an editorial yet playful approach, blending luxury with personality to reflect the team’s brand and momentum. Developed by a three person team including myself, the campaign was fully conceptualized in house, with the reel meticulously storyboarded frame by frame and each visual moment planned in advance. I led the design of the vintage newspaper featured in the reel and oversaw vendor coordination, including sourcing, contracting, and managing the printing process ahead of the content shoot. The final execution balanced sophistication and approachability, reinforcing credibility while remaining engaging and memorable.
Jills Zeder Gables
Cultivate PR + Social Media
This reel was inspired by Vogue’s 73 Questions format and designed to spotlight Judy Zeder, one of the top real estate agents in the country. The campaign intentionally stepped away from traditional listing focused content to humanize a nationally recognized industry leader, using a familiar editorial framework to showcase her personality, perspective, and experience behind the success. Strategically, the format allowed audiences to engage with Judy beyond sales metrics, reinforcing trust, authority, and approachability at scale. Working within a three person team, I collaborated on campaign development and contributed to crafting several of the questions to ensure the narrative balanced personal storytelling with professional credibility, resulting in a high engagement, personality driven brand moment.
Manny A. Varas: The Billionaires’ Builder
Cultivate PR + Social Media
This reel was created as part of the Billionaires’ Builder campaign, a multi-part sponsored collaboration with The Real Deal designed to position Manny Angelo Varas as a leading authority in luxury development. I helped conceptualize the campaign framework and wrote the lead interview question, “Why do they call you the Billionaires’ Builder?”, to immediately anchor the series in Manny Angelo Varas’ reputation and credibility within the luxury development space. The question was intentionally crafted to spark a strong origin story, establish thought leadership, and set the tone for the full campaign arc. This reel functioned as the campaign’s opening chapter, positioning Manny’s personal brand while aligning seamlessly with The Real Deal’s editorial voice and sponsored content strategy.
Manny A. Varas: The Billionaires’ Builder
Cultivate PR + Social Media
This reel was created as part of the Billionaires’ Builder campaign, a multi-part sponsored collaboration with The Real Deal designed to position Manny Angelo Varas as a leading industry voice in ultra-luxury development. For this installment, I wrote the interview question, “What do ultra high net-worth clients value in a home?”, to shift the narrative from origin story to expertise and insight. The question was strategically crafted to surface Manny’s firsthand perspective on design, lifestyle, and decision-making at the highest level of real estate. Filmed in the living room of Manny’s personal residence, a home he developed and lives in himself, the setting reinforced authenticity and credibility, allowing the campaign to visually and narratively connect his philosophy to real-world execution. This reel functioned as the insight-driven chapter of the campaign, translating high-level knowledge into accessible, editorial storytelling aligned with The Real Deal’s platform.
Manny A. Varas: The Billionaires’ Builder
Cultivate PR + Social Media
This reel was created as part of the Billionaires’ Builder campaign, a multi-part sponsored collaboration with The Real Deal designed to further explore Manny Angelo Varas’ perspective on ultra-luxury residential development. For this campaign reel, I wrote the interview question, “What are your non-negotiables when building a home for a client?”, to draw out Manny’s core principles and standards when working with high net-worth buyers. The question was intentionally crafted to translate his experience into clear, value-driven insights while reinforcing trust, craftsmanship, and attention to detail. Filmed inside Manny’s personal residence, a home he developed and lives in himself, the setting added authenticity and allowed the campaign to visually connect philosophy, process, and execution. This reel served as the principle-driven chapter of the campaign, rounding out the series with a deeper look into Manny’s approach to building at the highest level.
Manny A. Varas: The Billionaires’ Builder
Cultivate PR + Social Media
Created as part of the Art of Design campaign, this reel was designed to spotlight the collaborative partnership behind G House, one of the region’s largest, most extravagant, and flood-resilient private residences developed by Manny Angelo Varas. The content focused on the creative dialogue between Manny and the interior design team at Moniomi Design, featuring Monica, Ronald, and Manny together to highlight the shared vision behind the home. Working closely with Moniomi Design, I collaborated on creative direction, helped guide on-camera moments, and filmed select clips alongside my team using the agency’s Nikon ZR 6K Cinema Camera and my iPhone for social-first coverage.
In addition to on-set production, I drafted a detailed content shoot document outlining interview questions, key talking points, and specific visual moments to capture, ensuring the shoot stayed aligned with campaign goals and narrative direction. The final reel positioned design as a core pillar of the G House story, reinforcing craftsmanship, scale, and creative collaboration at the highest level of residential development.
Manny A. Varas: The Billionaires’ Builder
Cultivate PR + Social Media
Created while working with the Cultivate PR & Social Media team, this reel was produced in collaboration with Miami Herald during a press feature at G House. I coordinated on site with Miami Herald climate reporter Denise Hruby and the Herald’s photography team, filming supporting footage of the property to complement the editorial coverage. The content translated traditional press exposure into a social-first asset, extending the reach of earned media through short-form video.
Ora by Casa Tua
Cultivate PR + Social Media
Filmed and produced a reel highlighting a Happy Hour event at the Ora sales gallery for Ora by Casa Tua, created while working with the Cultivate PR & Social Media team. During the event, I captured on-site footage and filmed an interview with Ana Cristina DeFortuna, Executive Vice President of the development team, for Ora’s Instagram account managed by our agency.
This engagement followed a strategic proposal developed by a three-person team including myself. I helped concept and shape the proposal outlining our creative approach, content strategy, and execution plan for Ora’s social presence, and participated in meetings with the Fortune International Group marketing team to present our vision. After the success of Cultivate’s work with Faena, the team invited us to pitch for Ora, and this reel reflects both the outcome of that process and the trust built through strategy-led collaboration.
Faena Residences Miami
Cultivate PR + Social Media
I helped build and present a monthly content schedule for Faena Residences Miami to the Fortune International marketing team. The schedule outlined a clear mix of lifestyle, cultural programming, amenities, and brand storytelling to ensure consistency while keeping the content dynamic and aligned with sales goals. I was involved in walking the marketing team through the calendar, explaining creative intent, and adjusting the schedule based on their feedback, which is a key part of how we refine and finalize content plans with clients. The final schedule functioned as both a strategic roadmap and a client-facing planning tool, demonstrating how thoughtful pacing and storytelling translate into a cohesive, high-end social presence.
The Rover Miami
After a strategic branding conversation with the client, I conceptualized, filmed, and produced this video to capture the essence of their hotel as a gateway to experiencing Little Havana’s iconic Calle Ocho. The hotel serves as a vessel for guests to immerse themselves in the lively culture and magic of one of Miami’s most famous cultural streets. The b-roll footage, which I personally shot, highlights the lively energy and unique charm of the neighborhood, bringing the client’s vision to life. I feel like this video truly represents the hotel’s purpose: to allow their guests to “Step into Miami’s Heartbeat” through the hotel’s incredible location.
The Rover Miami
This promotional video showcases the vibrant ambiance of The Rover Miami, which mixes modern luxury with the quaintness and lively culture of Little Havana. I conceptualized, shot, and edited this promotional video. I captured high-quality b-roll using professional techniques and equipment, including a Canon camera and an iPhone with a tripod and lighting. I chose Cuban jazz music to showcase the culture of the area, ensuring the final edit was engaging and brand-aligned.
Metromorphosis, Volume 37
As Creative Director of Art and Design for Metromorphosis magazine, I led the creative direction and execution of the 37th edition, overseeing the visual strategy from concept to final production. I designed the full publication, including layouts, editorial spreads, and cover design, ensuring a cohesive visual narrative aligned with the magazine’s core themes. Beyond design, I collaborated across departments and contributed to promotional planning and external communications to extend the magazine’s reach and engagement. Volume 37 reflects my ability to approach creative work through a campaign-driven lens, balancing storytelling, audience connection, and strategic intent.
Metromorphosis, Volume 36
As Co-Art Director of Metromorphosis magazine, I took the creative lead in concept and execution of the 36th edition. This involved designing the entire publication, from layouts and spreads to the front and back cover, making sure it all flowed as a visually engaging magazine. I also designed and developed promotional material, created interdepartmental collaboration, and executed external communications, all intended to expand the magazine’s reach. Volume 36 is a reflection of my ability to merge strategic outreach with impactful design, delivering a publication that connects audiences to stories and art. This edition received Honorable Mention at the 2024 College Media Association Pinnacle Awards for Best Collegiate Design.
Estefan Restaurant Orlando
This promotional video showcases the energy of the famous restaurant of Emilio and Gloria Estefan, Estefan Kitchen Orlando. I attended the creative meetings with Emilio Estefan and his team to ensure the video aligned with the brand and his vision. I managed video editing, selected music to best reflect the energetic vibe of the restaurant, and provided a polished and engaging final cut that tells a story and provides a call to action.
Estefan Restaurant Orlando
I produced a Fourth of July-themed promotional video for Estefan Kitchen, highlighting their festive red, white, and blue cocktails, and the Flaming Old Fashioned, alongside their signature Estefan wine. I was asked to design the video to showcase the vibrant drinks menu and attract holiday diners with a blend of Cuban elegance and patriotic spirit.
Only in Dade
As a journalist intern at Only in Dade during the summer, I played a key role in developing and executing filler content that aligned with the brand’s voice and engaged its audience. My responsibilities included brainstorming creative concepts, writing and designing engaging posts, designing memes, and collaborating closely with fellow interns and staff to execute these ideas. Furthermore, I took the lead in creating and organizing content calendars, managing deadlines, and ensuring the successful execution of ideas in collaboration with my team. This experience honed my skills in creating content, strategizing it, and working in a team within a fast-paced dynamic media environment. Worked alongside my team to collaborate with market partners, including Baptist Hospital and the Cardozo Hotel, to create community-driven content and help execute public relations events.
This Pickleball Meme received 11,820 likes and 257 comments.
Only in Dade
This video showcases my work as a journalist for Only in Dade at the Deochii Concert event at Wynwood Pride. I conceptualized this entertaining and trendy interview, planned the interview with the camera team, and wrote questions based on current fashion and popular cultural trends. I wrote questions and memroized them to make the interview flow, engaging in a lively attitude that my production team requested. My goal was to produce an on-brand, trendy, and entertaining video that was specifically designed to attract female followers and boost engagement. After attending meetings to review Only in Dade’s analytics, which revealed a predominantly male audience, I crafted this video to help balance their demographic by appealing to female viewers and encouraging their interaction on Instagram.
Banner Ad
I created this banner ad for a class that centers around learning how to use Adobe Suites. The vibrant blue grabs attention, while the energetic shopper image adds excitement to the offer. The design focuses on driving engagement and encouraging immediate action, showcasing my ability to create visually appealing ads with strategic messaging.

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Crafting unique designs that captivate and inspire, I aim to create designs that reflect your story and spark connection.





